Database driven content / product management A process for building a sitemap / HTML based web pages pulled from the database of products and information.
All the basic marketing features:
- Items on sale - Featured items - Associated items - New items - Specialty product lists - Coupons - Quantity discount - Automated registration, order and shipped customer emails - Customer favorites / wish list- Email link to a friend - Opt-In email management - Flexible customer, order and product reports
- Well known products or commodities - These are universally understood products that require a minimal description. The buying decision is generally based on price and convenience. - Common distinct products - These are common products that most people are familiar with but have distinct features / benefits that require a more detailed description. These products may require multiple images and longer, more descriptive copy. - Distinctive and expensive products - These are products that are highly distinctive and/or expensive. This type of product generally requires a more detailed description with justification for the higher price. The use of a good, marketing focused copywriter is often required. - Technical products - These products are highly technical and require a great deal of detailed technical information, charts and/or illustrations. Most of this information will be provide by the manufacturer but may have to be re-written for the buying audience.
- Traditional Advertising - Radio, Television, Newspaper, Trade Magazines and other traditional advertising can be used to point the buyer to the website. - Online Advertising - Online banners, ads, news releases, directories and links from other sites provide direct links to your website. - Pay-Per-Click Search Engine Advertising - Google, Yahoo, MSN and other search engines offer "Sponsored Listings" where you will pay for placement. Payment is determined by how many users click on the listings to get to your site…in other words, you pay per click. While expensive, this method can generate a high volume of traffic immediately. - Natural Search Results - Almost everyone uses one of the three major search engines, MSN, Google and Yahoo, to locate web sites. A high listing (top 10) for a search phrase (words use to search for a website) is the most effective way of generating traffic. However, with millions of pages on the web competing for top placement for each key phrase, it is difficult to get those top positions and may take months of work.
- Checking the site daily for orders and emails from customers. - Printing, routing, packaging, checking and shipping orders. - Managing returns and damaged products. - Managing and updating products, inventory levels and pricing. - Updating sales, specials, new products, coupons and other marketing duties.